From Idea to Sales

Given the importance of the precious metals industry in today's world and the growing trend of all countries, and given Iran's thousands of years of history in the jewelry industry, the field of gold and jewelry design and manufacturing is one of the potential areas for the country's economic growth, which has a high capacity for the entry of skilled and creative labor. Jewelry cutting and setting are two important skills in the jewelry design profession.This book has six chapters, including:Chapter I, From Idea to Sales: Business Management in the Jewelry Industry;Chapter II, Art and Business in the World of Gold and Jewelry: A Guide to Success for Designers and Entrepreneurs;Chapter III, Gold and Jewelry Market: New Strategies in Management and Design;Chapter IV, From Idea to Sale: Business Management in the Jewelry Industry;Chapter V, The Impact of New Technologies on the Gold Market: From Block Chain to Artificial Intelligence;Chapter VI, Brand Management and Marketing in the Jewelry Industry and References.