The pharmaceutical business is driven by innovation and new technologies. In order to improve the overall efficiency, the modern R&D organisations nowadays have integrated problem-solving techniques in their innovation process. This book aims to explore and analyse the application of TRIZ technique in the problem-solving process in the medical device sector of the pharmaceutical industry. Due to the sensitive protection of intellectual property in the pharmaceutical industry, field studies of R&D processes in large pharmaceutical firms are limited in the public literature. This work provides valuable insights into this business sector, especially in respect of application of problem-solving tools and how those tools may potentially improve the outcomes of the R&D activities in the pharmaceutical industry.
Book Details: |
|
ISBN-13: |
978-620-2-30964-6 |
ISBN-10: |
6202309644 |
EAN: |
9786202309646 |
Book language: |
English |
By (author) : |
René Dathe |
Number of pages: |
276 |
Published on: |
2018-03-27 |
Category: |
International economy |