Knowledge Discovery for Effective Customer Segmentation

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers‟ business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers‟ business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact